Our Target Audience

Our Target Audience
Who do you need to reach?

Think about your business – Who are your current customers? Who would you like to attract in the future? What do you need to do to achieve this?

73% of current visitors come for the day.
They travel predominantly from home, or from a holiday base elsewhere.
Most visit in the summer months with an increase seen to out of season
Couples and families accounted for almost two thirds (63%) of all visiting groups to Thanet
Around half of Thanet’s visitors are in the socio-economic groups ABC1.
Thanet attracts international language students – a niche and important existing market – that contributes to the younger profile of Thanet’s visitors and generates an estimated £30 million to the local economy.

We would like to attract more staying visitors to Thanet – those who will spend money on accommodation and also in restaurants and shops.

Fun in the sun - Typically parents looking for family oriented summer holidays where beaches play a starring role. Tend to seek cheaper, more ‘social’ alternatives to hotel accommodation, such as caravans or holiday camps
Free and Easy Mini-Breakers - more likely than other segments to be ‘young, free and single’. Demographically close to ‘the average Joe’, btu they really stand out in their holiday behaviour
Fuss-free value seekers - empty nesters on a budget, they seek good value beach holidays with convenient transport links. Tend to be less digitally active than other segments - less likely to engage in social media or book holiday online
Aspirational Family Fun - typically information-hungry, London based high earners with children at home, they regularly take city breaks where they can indulge in active, family-friendly pursuits, such as sporting events and cultural visits