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Visitor Survey Research 2018

In 2018 Thanet District Council's tourism team commissioned Visit Kent, in partnership with Destination Research Ltd. to conduct in-destination, face-to-face, research with visitors.  The aim of this research being to measure the changes in visitor numbers, visitor motivations and visitor profile in Thanet since the last face-to-face visitor survey, which was conducted in 2010.

The research also aims to inform the assessment of the previous Destination Management Plan (DMP) activities, as well as highlighting the extent which the Thanet DMP targets have been met.

A copy of the Primary Research Report can be found here.  This is the result of the information gathered during the face-to-face interviews.

A copy of the Secondary Research Report can be found here.  The aim of this report is to support the findings of the primary research undertaken as part of the project, by interpreting key national and regional research sources.

The key research results have been formulated into an easy-to-read infographic, one side showing results for Thanet and the other showing results for each of the three towns - Margate, Broadstairs and Ramsgate.

From this research we have also been able to extract interpretations and recommendations for each of the three towns.