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Print

To promote your business, you may want to consider printing your own promotional leaflets, posters, postcards or other materials.

The strengths of print are that it is information that can be easily handed out, carried away and kept for future reference.  It’s visual and it lasts. In order to be effective, the message must be clear and the design should emphasize the message.

 

So what makes good print design?

There are some core principles to good design, which include it being:

  • Eye-catching
  • Simple and easy to understand
  • Use of good photography 

 

  Looking through buildings to harbour front with boats and yachts

And having:

  • Clear messages
  • Strong call to action, i.e. buy now/enter this competition
  • Striking quality images that relate to the message
  • Appealing headlines/slogans – short and punchy