A product/service is seen as an item that satisfies what a consumer demands.

• Does the product you offer meet your targeted customers’ needs and expectations?
• Do you need to add or develop your products?
• What is special and different about your product?
• How should you present your product?

 The price is very important as it determines your profit and your positioning.

• What do your competitors charge?
• What is the value of the product or service to the customer?
• Is your customer price sensitive? Or is price not an issue?
• What discounts could be offered to specific segments of your customer market?

Promotion is the methods of communication that you may use to provide information to different parties about the product.

• Where, when and how can you get across your marketing messages to your target market?
• Will you reach your audience by advertising in publications, TV, radio, or on posters/flyers? Through PR? On the Internet?
• When is the best time to promote? Is there seasonality in the market?
• How do your competitors promote themselves? And how does that influence your choice of promotional activity?

Place is about providing your product and promotion in a way which is convenient and visible for your consumers to access.

• How can you access the right distribution channels?
• What do your competitors do, and how can you learn from that and/or differentiate?