Time commitment: Medium – significant set-up to develop video, create content, then check comments every month.
YouTube is a video sharing site with around 2.29 billion users, and the second most used search engine in the world. It is free to use, and is an excellent social media tool for tourism businesses. Video featuring different elements of the visitor experience such as accommodation, attractions and events, can be created and uploaded, making it instantly available to millions of users. People can get a brief experience of your product before they visit.
- Look at videos relating to your area and your service offer. How are others using video content to promote? Are there any interesting videos that make you think differently about a product?
- Decide whom you are aiming your video at. Can you produce multiple videos targeting different audiences?
- Video quality is important. A well edited, professional looking video can make all the difference. However, if your business is more relaxed and looking for younger customers, a more personal and amateur quality may be more effective.
- Ensure that you tag your video with relevant keywords and phrases to increase visibility on the site.
- Produce trial videos and test them on existing customers.
- Add links to your videos on your website, on social media, e-mail marketing, etc.
- Think of opening and end credits on your film, and include vital information such as your website address, social media names etc.
