Time commitment: Medium – significant set-up to develop galleries, then minor updates every month.
Flickr is a web-based photo sharing site that allows individuals and businesses to share pictures across the internet. As a tourism business, having the opportunity to provide a visual representation of products and services will help to grow interest and build trust with potential visitors. You can embed the images onto your own website or blog. The major search engines index images from these services, meaning they appear in search results in Google Maps.
Please note: Images on Flickr are available to download by the general public if you do not set up the correct permissions, so if you have any images held under copyright, check before you display them on Flickr.
- Uploading photos on Flickr is easy – you can drag and drop images or upload ones from your system.
- Group your photographs into galleries aligned to your target audiences.
- Create albums that will enable you to group relevant pictures in categories, and users can look for particular images.
- Give each photograph a clear and short description – this tells people what it is, but also appears on searches.
- Find groups and share some images within the groups so that you have a greater presence.
- Link your galleries to other social media and your website.
Other content image-based tools include:
An online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, e.g. a 70s effect, and share them. It is a good platform for reaching the general public. A distinctive feature is that it confines photos to a square shape. This is a popular platform as it allows an individual to produce arty and professional looking images with a mobile device.
Used to collect ideas for projects and interests. Users create and share collections of visual bookmarks (called “Pins”) that they use to do things like plan trips, develop projects, organize events or save articles and recipes. The platform is good for sharing, and with a main user audience of women with families, Pinterest crafts, homeware and food are popular topics.
