Blogging
The word "blog" is derived from the term "web log". In essence, a blog is a web page or site that's part online journal - hence the term "log" - and part open forum. Some bloggers post new updates constantly; others write updates weekly, monthly or only occasionally. In most cases, blog entries are short and might include photos or links. Sometimes blog readers can post their reactions to the blogger's entries.
Why Blog
Blogging is a great way to direct traffic to your website and generate interest in what you have to offer.
A blog allows your business to engage with current and potential customers in a direct, informal, no-pressure way. This can make your business appear more "alive" and approachable.
Because of its collaborative nature, a blog can help you gain insight into customers' needs and interests.
Blogs cost little, if any, money. Some public blogging sites are free; others charge only nominal fees. Blogs are often extremely easy to set up and update, with virtually no training required.
Why not have a look at the Visit Thanet blog for inspitration www.visitthanet.co.uk/blog
Getting Started
The so-called blogosphere contains blogs on practically every conceivable topic. Some blogs exist on the website of an individual or business, while others are hosted on public blogging sites. The three most popular blogging software is:
WordPress
Tumblr
Areas to consider when writing a blog post:
1. Always ensure that there is an eye catching title.
2. Make sure that within the text of the blog there are links to your website.
3. Include a call to action within the text of the blog. A call to action encourages the reader to do something, such as respond to a question, click on a link.
4. Always include social media sharing buttons.
5. Always proofread the blog before posting it.
Further Tips
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Become an Expert
Use the blog to position yourself as an expert. Write about what's going on at your business but also consolidate important and interesting happenings in the area so that others will look to you as a resource and expert in what is happening in Thane
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Think about your Readers
Your blog content should appeal first and foremost to your customers and potential customers. Think about what they would want to read and form your content around meeting their needs in a unique way.
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Solve Your Readers' Problems
Too many businesses focus the company blog on promoting their business and trying to make more sales rather than focusing on solving readers' problems. Think of questions and concerns your reader has or better yet, ask them. Then address those concerns on the blog.
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Be Passionate, and Show Your Readers Some Love
Creating entertaining and informative posts based on specific experiences and statistics is a fast track way to grow a loyal readership. Show your readers that their comments are appreciated, make sure you respond to them!
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Network, Share and Repeat
You need to focus on creating unique content, and when you do post something, be sure to share it with everyone in your network. Remember to promote your blog via your website, social media and e-newsletters
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Be Patient
Blogging won't be a successful marketing avenue for you overnight. It might never be. The first two months of starting a blog are the most difficult because it feels like nobody is reading. If you can keep yourself focused on a topic and remain consistent over that first two-month period then you probably have what it takes to run a successful blog. If you can't, just stop.
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You can always write for other Blogs
If you do not want to start one of your own. If you aren't willing to commit to developing a high quality blog, then don't start one. Instead, develop relationships with other successful bloggers in your industry. Ask whether you can write an occasional blog post for them and point back to your website. This is a great way to optimize your exposure and stay non-committal about writing a regular blog post.
