With more people using the internet to research and plan their holidays than ever before, a business’s digital presence has never been so important.
Did you know?
86% of overseas and 91% of domestic travel transactions in the UK are digitally influenced. That means even if the final purchase is not online, 9 out of 10 travel purchases are influenced by websites and social media.
People are consuming more and more digital content on a daily basis – on mobile phones, tablets, laptops, desktop computers at work, and more – and if you are going to be successful in business now and in the future, you need to invest in digital marketing.
The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined. Digital marketing is infinitely more affordable than traditional offline marketing methods. But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored.
Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms have quickly overtaken traditional forms of information consumption.
The bottom line is, the digital age is here; and this a fantastic tool for us to tell even more people about our business and how great Thanet is.
A good resource is the VisitEngland Business Hub - it aims to help you make your business more searchable, and improve your digital engagement with potential, past and present customers.
