Cambridge Model Economic Impact Study 2023
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About the study
These are some of the key stats from the Cambridge Model Economic Impact Study 2023, which looks at the volume and value of tourism to the destination. This research is carried out every two years.
More information
Read the full Cambridge Model Economic Impact Study 2023
Previous Impact Studies
Thanet's visitor economy
This infographic summarises the volume and value of tourism and the impact of visitor expenditure on the local economy in 2023. It provides comparative data against previously published data. The results are derived using the Cambridge Economic Model under licence by Destination Research Ltd. The 2023 economic impact results show a significant recovery in volume of trips and related expenditure, compared to 2021.
4.6
m
visitors
3.49
m
value
8,257
jobs
£
349million
Value of tourism
4.9
million visitors
Volume of tourism
8257
million visitors
Tourism jobs
Purpose of trip to Thanet
51
%
Holiday
Those on holiday stay 3.5 nights in the area and spend £269.64 for the duration of the trip.
8
%
Business
Those on business stay 2.8 nights in the area and spend £312.57 for the duration of the trip.
34
%
Visiting friends and relatives
Those visiting friends and relatives stay 2.9 nights in the area and spend £117.69 for the duration of the trip.
7
%
Other purposes
Including overseas study visits
2021 - 2023
Increase in trips
Increase in value
Increase in jobs
Direct expenditure
Accommodation:
£40M
Retail:
£86M
Food and drink:
£87M
Entertainment:
£34M
Transport:
£22M
Visitor breakdowns
Overnight visitors
486,300 visitors
2.0 million nights
£122.1 million value
Domestic visitors
315,000 visitors
0.8 million nights
£54.6 million value
Overseas visitors
171,300 visitors
1.1 million nights
£67.5 million value
Day visitors
4.1 million visitors
£163 million value
Kent's visitor economy
This infographic summarises the volume and value of tourism and the impact of visitor expenditures on the local economy in 2023. It provides comparative data against previously published data. The results are derived using the Cambridge Economic Model under licence by Destination Research Ltd. The 2023 economic impact results show a significant recovery in volume of trips and related expenditure compared to 2021.
66
m
visitors
4.1bn
m
value
77,854
jobs
Kent's performance (2021 - 2023)
Increase in trips
Increase in value
Increase in jobs
Purpose of trip to Kent
43
%
Holiday
Those on holiday stay 3.6 nights in the area and spend £236.26 for the duration of the trip.
11
%
Business
Those on business stay 2.9 nights in the area and spend £273.17 for the duration of the trip.
42
%
VFR
Those visiting friends and relatives stay 3.1 nights in the area and spend £112.58 for the duration of the trip.
4
%
Other purposes
Including overseas study visits.
Value and volume
Tourism jobs
Accommodation:
7,428
Retail:
14,854
Entertainment:
6,482
Transport:
3,198
Food and drink:
24,039
Other:
4,378
Direct expenditure
Accommodation:
£302M
Retail:
£1,016M
Entertainment:
£349M
Transport:
£274M
Food and drink:
£1,020M
Visitor breakdowns
Overnight visitors
4.5 million visitors
15.4 million nights
£884 million value
Domestic visitors
3.3 million visitors
9.2 million nights
£540 million value
Overseas visitors
1.2 million visitors
6.2 million nights
£344 million value
Day visitors
61.5 million visitors
£2.3 billion value
