Promoting your accessibility facilities

To promote your tourism businesses accessibility information provide clear, visual, and easy-to-find information. By doing so you build the “confidence to visit” for those who might otherwise not due to uncertainty.

Here are the most effective ways to showcase your inclusive features:

• Visual Proof: Use high-quality photos and video walkthroughs of your accessible features. Seeing the space is far more reassuring to a visitor than just reading the word “accessible.”
• Specific Details: Replace vague terms with precise measurements. Instead of saying “wide doorways,” state “doorways with an 850mm clear opening.” This allows visitors to make their own informed decisions.
• Inclusive Social Media: Always use Alt-Text for images and closed captions on videos. Use #CamelCase hashtags (like #AccessibleTravel) so screen readers can interpret them correctly.
• Highlight “Hidden” Support: Don’t just focus on physical ramps. Promote your sensory-friendly hours, braille signage, hearing loops, or staff trained in the Hidden Disabilities.
• Niche Listings: Ensure your business is featured on specialist platforms like AccessAble or Euan’s Guide, where the community actively looks for vetted, reliable information.

By integrating these features into your main marketing, rather than hiding them in a separate PDF, you signal to all visitors that everyone is welcome and valued.