Capture visitor feedback

To ensure your accessibility features actually hit the mark, you need feedback that is as accessible as the features themselves!

Here are some suggestions of effective ways to capture that data:

• A post-visit follow up: Add a dedicated accessibility section to your standard follow-up emails, asking specifically if the facilities met their individual needs or if they have any suggestions of what could make their visit easier.
• On-Site QR Codes: Place QR codes at key touchpoints (like accessible bathrooms or ramps) that link to a one-question mobile survey: “How did we do with this feature?”
• Digital Accessibility Audit: Use a simple, screen-reader-friendly Google Form or Typeform focused on the “user journey” from booking to departure. Was your information easy to find? Is the information provided comprehensive enough? etc.
• Staff Feedback Log: Train front-of-house staff to ask a specific closing question: “Was there anything about our accessibility today that we could improve for your next visit?”